Featured Toy Project
Monsters University Interactive Feature PlushClient: Disney Stores
SNAP really enjoys developing feature plush and this was one of the most interesting, if not the most challenging, programs we’ve developed – an interactive, multi-character program incorporating sonic chirping and motion sensing technology as well as iOS & Android app connectivity. These products included some unique design elements for the facial features that truly enhanced the character look and perceived value. We came up with a number of “SNAP solutions” during the debugging stage that resulted in a less than 8 month total timeline from initial development through shipment!
Toy Story Mini-figurinesClient: Hasbro
SNAP had been working with Hasbro on numerous direct-to-retail programs when a challenge was presented: develop an assortment of Toy Story figurines for the Dollar Store channel that would retail for $1.00. Well, anyone in this business knows what a tall order that was! Nevertheless, we presented options that would allow us to maximize the tool use, offer a variety of products, and ensure that all the interested parties made their target margins. And we pulled it off!
Disneyland 60th AnniversaryClient: Disneyland Resort
Anniversaries are a big thing, but they’re even bigger when it comes to Disney. So for the 60th Anniversary celebrating the opening of the original Disneyland, we were approached to develop a one-of-a-kind plush toy that coincided with their integrated Merchandise theme. And that meant glitter and sequins, which is AWESOME but does present a challenge for passing safety. Our team got on it and presented a unique solution to meet those guidelines as well as to produce an AMAZINGLY STYLISH plush toy! This program was an immediate hit for Disney.
Mickey Mouse Clubhouse BusClient: Snap’s Disney License
A great example of how clever sourcing and boundless creativity can result in a uniquely designed product. As a Disney licensee for the Vehicle category in Latin America, we were designing our product line and wanted to incorporate an ELA (early learning aid) product. The Latin American market presents significant challenges to custom designed products given the cost of tooling and the low volumes in which to amortize that investment. Our sourcing team discovered a long-forgotten toy bus, we sprinkled some very creative pixie dust into the product development, made smart tooling investments and “voila!”, introduced a competitively priced, custom Disney branded ELA toy that sold in Latin America and across the globe.